Jobs

Employment Type: Full time, 37.5 hours per week, 5 days per week (open to alternative working pattern)

Location: Hybrid · London, UK

Salary: Starting from £39,560 (GBP)

Closing: 11:59pm, 7 June 2026 BST

Main Responsibilities

Working as the Digital Communications Manager, reporting to the Senior Communications and Marketing Manager, your main responsibilities will include: 

Social media: 

• Lead the team in the use of social media to increase brand awareness and impact; generate innovative approaches.   
• Oversee Communications Officers to monitor, manage, create and schedule content on our social media accounts, tailoring content to different channels and audiences.  
• Establish systems for monitoring and evaluating key performance indicators and delivering to time and budget. 
• Manage paid advertising strategy on social media, overseeing relationship with external agencies. 

Website: 

• Work with developers to maintain and update website CMS alongside Operations team, support the team in creating news and blog content and help upskill colleagues to create content for the website.  
• Support on development of a members’ dashboard area to improve processes and enhance the accreditation experience. 
• Use insights and analytics to monitor the success of the website e.g. Google Analytics. 

Materials development and dissemination: 

• Ensure all work is completed within brand guidelines.  
• Roll-out a content strategy to support the digital communications and marketing strategy, taking responsibility for resourcing the workplan for the wider team and contractors. 
• Manage our newsletter and mailing lists with Living Wage Employers; looking for opportunities to improve content and impact.  
• Basic design and video-editing support of communications and marketing collateral. 
• Support the wider team and employers with ad-hoc marketing requests and digital materials to support their work plans. 

Situational awareness and research: 

• Lead the team in conducting stakeholder analysis; identifying and segmenting audiences and their positions and interests.  
• Confident to test and learn from new digital and marketing approaches. 
• Identify new ways to communicate effectively with our internal employer network, by building understanding of our key audiences and employer journey.  

Strategy development:  

• Participate in development of the communications strategy, contributing tactical and creative ideas around implementation, ensuring it is integrated with wider communications and campaigns strategies. 
• Shape digital engagement and marketing strategy, ensuring that plans deliver against the influencing goals; evaluating effectiveness of the strategy and adjusting as required.  
• Work with wider teams to support the development of tailored digital communications strategies  
• Manage limited budgets for the digital growth strategy. 

Reputational and risk management: 

• Appropriately manage and mitigate risk on our digital channels; developing processes and messaging when necessary.  
• Demonstrate awareness of potential reputational risks and proactively develops appropriate protocol and messages, including expected professional fundraising standards.  
• Effectively represents the organisation with senior stakeholders  

External relationships: 

• Collaborate with Living Wage Employers and supporters to create engaging content and further Living Wage visibility online.  
• Manage external relationships with agencies, designers and other contractors to resource digital communications work, ensuring quality and brand consistency. 

Campaigns and events management:  

• Develop creative digital marketing campaigns that promote our brand and further engagement objectives. 
• Create a digital strategy for Living Wage Week, including creation of the employer digital pack, overseeing delivery by Communications Officers.  
• Provide digital support and advice for organisational campaign and event priorities.  
• Establish systems for monitoring and evaluating key performance indicators and delivering to time and budget.  

Internal comms and knowledge management: 

• Identify gaps in our internal knowledge management in digital practices and strengthen these with clear processes and documents to drive best practice amongst wider team.  
• Provide digital support and advice to colleagues across numerous projects; this might include trainings on the use of digital platforms and trends, in order to build internal capacity and best support their work. 
• Act as a brand ambassador for the whole organisation.  

Internal relationships:  

• Line management of the Communications Officer. 
• Provide leadership on our digital engagement, ensuring colleagues feel supported, developed and valued  
• Ability to manage or coordinate staff across the organisation. 
• Ensure the work produced across the team is of high quality and reflective of organisational values. 

Contribute to CUK mission and its strategic objectives: 

• Demonstrate enthusiasm and commitment to the function and the core mission of CUK/ Living Wage Foundation. 
• Reliably implement and participate in the development of cross-organisational policies, procedures, and values in the delivery of work across the communications department. 

Learning, expertise & DEI 

• Keep up to date with comms developments, good practice in third sector etc. 
• Train others with relevant and helpful advice and technical support 
• Proactive in maintaining own wellbeing and supporting direct reports in managing their wellbeing at work 
• Display self-awareness of DEI issues and the impact on direct reports. Act as a role model for DEI awareness and implementation. 
• Be alert to and manage the impact of DEI issues for direct reports and stakeholders.

Person Specification

(D) Desirable, (E) Essential

Experience 

• Background in communications with experience working with digital tools, including analytics tools (E)  
• Experience working with multiple internal project teams (E)  
• Experience managing a team and manage work of others (preferably line management) (E)  
• Expertise managing social media platforms (E) 
• Expertise at managing a website CMS and/or leading on website UX (E)  
• Expertise managing email marketing (E) 
• Experience of working on integrated communication campaigns (D)  
• Proven experience of Paid Media platforms – e.g. Facebook Business Manager, Google Ads (D)  
• Experience of video production and editing (D) 

Key skills and knowledge 

• Wide range of digital skills across marketing and CMS platforms (such as Mailchimp,  WordPress, Drupal etc) (E)  
• Proficient in Google Analytics (E)  
• Proficient in content marketing and social media strategies across LinkedIn, Instagram, Facebook (E)   
• Excellent written and verbal communication and ability to tell stories (E)  
• Ability to manage external agencies and stakeholder engagement (E)  
• Excellent organisational skills with the ability to manage and take responsibility for own workload, handle multiple priorities and to work independently (E)  
• Proficient in content marketing and social media strategies (D)  
• Proficient in SEO (D)  
• Strong understanding of brand and design principles (D)  
• An understanding of Citizens UK’s national campaign areas (D)  

Personal qualities & values 

• An enthusiasm for digital communications, coupled with a strong commitment to the mission of the Living Wage Foundation (E) 
• A commitment to the Citizens UK values: Solidarity, Kindness, Courage, Inclusion, Relational. (E) 
• A strong team player, fostering a collaborative and inclusive working environment. (E) 
• Takes accountability (E) 
• Creative and curious (E)  
• Commitment to equality, diversity and inclusion, with an understanding of how to communicate responsibly and ethically about lived experience. (E) 

About the application process

We work within diverse communities bringing people together. In line with our Inclusion value, we would love to see applications from LGBTQIA+ people, people from racialised communities, people living with disabilities and people of faith, all to better represent the communities we work in. We want our employees to have the working conditions that allows them to fully participate, be able to be their best authentic selves and thrive doing so, and we have employee networks to support staff. Even if you don’t quite meet all the required criteria still consider applying, as we invest in our employees and support them to develop the skills and knowledge required to deliver their role.  

For questions and reasonable adjustments regarding your application including information in a different format, or our recruitment process, please email [email protected].   

Interviews will be held 24/25 June 2026 TBC.

Employment Type: 37.5 hours per week, 5 days per week (open to alternative working pattern) (some unsocial hours required)

Location: Hybrid · London, UK

Salary: £58,855 pa + £3,472 London Weighting 

Closing: 11:59pm, 14 June 2026 BST

Main Responsibilities

Strategic Leadership and Impact 

• Set the direction for our accreditation offer across Living Wage, Living Hours and Living Pension, so our employer network delivers real improvements in pay, security at work and pension outcomes. 
• Lead on strategy for retention and growth, keeping the focus on impact at scale and long-term engagement. 
• Spot opportunities early, test new approaches, and scale what works, particularly in priority sectors and places. 
• Contribute to the Living Wage Foundation Senior Leadership Team, helping shape organisational strategy, cross-team priorities, and shared ways of working. 
• Work across Citizens UK to embed community organising into our approach, connecting employer action to place-based power, local alliances and campaigning. 

Project Oversight 

• Lead a portfolio of complex projects to improve how we accredit, engage and retain employers, and to raise the overall quality and consistency of our offer to strengthen engagement, whilst developing practical levers for regional growth. 
• Set clear expectations, processes and service standards for the Membership team, and ensure people are trained and supported to deliver exemplary customer service. 
• Ensure work is planned and resourced well across regions and projects, with realistic objectives, clear ownership, and the flexibility to respond to demand.
• Build in monitoring and evaluation from the start, so we can track performance against KPIs, learn quickly, and refine our tactics based on evidence. 
• Work with the Operations and Insights team to improve systems, data quality and ways of working (including CRM), reducing the administrative burden and freeing up time for high-value employer engagement. 
• Contribute to business planning, including performance measures, staffing plans and budgets, and translate organisational priorities into a clear, practical delivery approach for membership and accreditation work. 

Team Leadership 

• Coordinate effectively across the Living Wage Foundation and Citizens UK so membership activity, campaigns, partnerships, communications and insights reinforce each other and feel joined up to employers. 
• Oversee regional development and delivery, ensuring we maximise local opportunities and that regional work is aligned with organisational priorities. 
• Support regional leads and regionally based colleagues to develop and deliver strong regional strategies, grounded in what is working locally and connected to national direction. 
• Work with local Citizens UK chapters, community organisers and leaders to embed Living Wage, Living Hours and Living Pension in communities, and to connect employers to place-based action and civic leadership. 
• Contribute actively to SLT leadership beyond your own portfolio, collaborating across teams to solve problems, remove barriers and keep momentum when things get complicated. 

Team Development and Culture 

• Lead and develop one of our largest teams, creating clarity, momentum and a culture where people do their best work. 
• Line manage and support senior managers, helping them lead well, develop their teams, and deliver against priorities with confidence. 
• Oversee induction, training and ongoing development so the team has the skills, tools and support to deliver a great employer experience consistently. 
• Build a learning culture, sharing what works across the team and Citizens UK, and making continuous improvement part of day-to-day practice. 
• Role model inclusive leadership and attention to wellbeing, noticing pressure points early and creating an environment where people can perform sustainably. 

Relationship Management 

• Personally manage a small portfolio of significant employer relationships, often senior, high-profile organisations, and act as an escalation point for complex accreditations and sensitive issues. 
• Build and steward senior stakeholder relationships across business, public sector and third sector, including employer networks and strategic partners. 
• Resolve dissatisfaction or conflict well, protecting the integrity of our standards while maintaining a fair, values-led approach with employers. 
• Identify and develop strategic partnerships that help us deepen impact, strengthen retention and extend our reach in priority sectors and places. 
• Work with colleagues across the Living Wage Foundation and Citizens UK to connect external relationships to wider movement-building and place-based campaigning. 

Communications and Influencing 

• Work closely with Communications to ensure network communications are clear, timely and compelling, and support retention, engagement and growth objectives. 
• Help shape messages and materials that explain the value of accreditation and how it connects to wider change for workers and communities. 
• Represent the organisation confidently with external audiences, including at events and senior meetings, and act as an active spokesperson when required 

Financial Sustainability 

• Protect and grow sustainable membership income by focusing on strong retention, excellent employer experience, and long-term engagement in the movement. 
• Oversee membership income and the significant accreditation budget within agreed responsibilities, working closely with other teams to ensure clear reporting, good forecasting and sound stewardship. 
• Identify and grow diverse and sustainable income streams through new projects and partnerships that align with our purpose and strengthen delivery. 
• Lead on fundraising applications and funder relationships where appropriate, and work with colleagues to ensure proposals are strong, realistic and deliverable. 
• Support the accounts receivable process for membership income by working with Finance and colleagues to ensure timely invoicing, prompt collection, accurate reporting, and practical improvements to systems and ways of working  

Person Specification

(D) Desirable, (E) Essential

Leadership 

• You have led at senior level, set clear direction through strategy, and brought energy and pace to delivery through others, including leading through senior managers (E) 
• You build a culture where people do their best work, with clear expectations, support and accountability (E) 
• You can spot opportunities early, test new approaches, and scale what works (E) 

Business engagement 

• You understand what matters to employers and can translate a values-led purpose into a credible, practical offer that keeps organisations engaged over time (E) 

Relationship management 

• You have a strong track record of building trust with senior stakeholders, managing competing interests well, and handling sensitive conversations (E) 
• You are confident acting as an escalation point, resolving issues fairly while protecting the integrity of standards and decisions (E) 

Project management 

• You have overseen complex programmes or a portfolio of work, including prioritisation, planning, risk management and delivery against clear outcomes (E) 
• You can translate organisational priorities into a practical delivery approach that teams can execute (E) 

People management and development 

• You have led and developed teams through senior managers, including coaching, performance support, and building capability through induction and ongoing development (E) 
• You role model inclusive leadership and support wellbeing, creating sustainable ways of working in a busy environment (E) 

Monitoring and evaluation 

• You use evidence to improve performance, build learning into delivery, and track progress against KPIs, using insights to refine tactics and focus effort (E) 

Communications 

• You communicate clearly and can shape messages that explain the value of accreditation and why it matters, working closely with communications colleagues (E) 

Influencing 

• You influence across teams to get joined-up outcomes, remove barriers, and keep momentum when work is complex or fast-moving (E) 
• You can represent an organisation credibly with external audiences and act as a spokesperson when needed (E) 

Financial sustainability 

• You have experience stewarding significant income or budgets, with a practical approach to forecasting, reporting, and working well with finance processes (E)  
• Experience with membership, accreditation, standards, or a comparable model where credibility, consistency and stakeholder experience really matter (D) 
• Experience connecting national work to place-based delivery, local partnerships, or community-led approaches (D) 
• Experience developing funded projects or new income streams that strengthen delivery and align with purpose (D) 

About the application process

We work within diverse communities bringing people together. In line with our Inclusion value, we would love to see applications from LGBTQIA+ people, people from racialised communities, people living with disabilities and people of faith, all to better represent the communities we work in. We want our employees to have the working conditions that allows them to fully participate, be able to be their best authentic selves and thrive doing so, and we have employee networks to support staff. Even if you don’t quite meet all the required criteria still consider applying, as we invest in our employees and support them to develop the skills and knowledge required to deliver their role.  

For questions and reasonable adjustments regarding your application including information in a different format, or our recruitment process, please email [email protected].   

At Citizens UK, our organisers and project staff work within communities to develop leaders, strengthen organisations, campaign for change and organise across difference. There are various project roles and operational, communication, finance and HR roles that support the organisation and project staff and organisers to deliver on this mission and work. This work is rewarding and can be challenging; it requires a personal commitment to inclusion, a willingness to listen and disagree respectfully, and an interest in working in an organisation where our staff, member institutions and leaders will come from a diversity of backgrounds and often hold views that may be very different from our own. More information about how we operate within this context and build trusted relationships across difference can be found on our website and is covered in induction. Onboarding and navigating this relational culture, and type of work, is supported by line managers and further training.